Coordinamento Comunale 078952151 - amalduca@comune.olbia.ot.it  -  cfancello@comune.olbia.ot.it  
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Over the course of the preliminary study  

Over the course of the preliminary study

According on the marketing approach (Kotler and Armstrong 2004), it is important for the planning connected with the services to be given by the marina (as well as by any other organization) – to get started with an understanding of typically the needs and desires involving the marketplace. In this kind of way, it will become possible to supply the needs of the target marketplace in the manner that will will satisfy this.While in the course of the particular preliminary study (Raviv, 2001), which evaluated customer total satisfaction with the services of the marinas in Israel, keepers of sailing vessels were being expected about the mix of services supplied in the marina. Using a new factor analysis, we observed 6 factors that make clear 69 percent of typically the distinctions of all the things that will comprised this questionnaire (see Appendix A new for the detailed results of typically the factor analysis). The components were:Safety and professionalism, value of parking, price of fellow member club, the environmental protection and cleanness, crowding, ease of entry, and use of facts.The primary factor, basic safety and professionalism and reliability, was made of often the following objects in typically the questionnaire: Professionalism of yacht club employees, knowledge of yacht club employees, good manners shown by employees, protection of marina as some sort of place in order to leave boats, protection connected with marina as a place of enjoyment, a