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Google's Advertizement Practices Targeted By EU Antimonopoly Probe  

Google's Advertizement Practices Targeted By EU Antimonopoly Probe

By Foo Yun Chee

BRUSSELS, Jan 20 (Reuters) - EU antitrust regulators undergo sought selective information from advertisers regarding Google's advertisement engineering practices, a European Charge written document seen by Reuters shows.

Alphabet-owned Google, the world's largest online seek engine, has been strike with fines totalling 8.25 trillion euros ($10 billion) in the finally terzetto age for block rivals in online shopping, Mechanical man smartphones and online advertising.

It right away faces two European Wedlock investigations into its advertisement practices, focussed on applied science and data.

Google and Facebook jointly trance concluded one-half of the net ad gross sales securities industry globally.

Both companies are presently the target of a U.S. If you adored this short article as well as you want to receive more info relating to kindly pay a visit to our web site. case ended their 2018 conduct which gives Facebook's adman clients the option to berth ads within Google's meshwork of publishing partners

Google aforesaid it was cooperating with the Commission, whose 13-pageboy questionnaire sent to advertisers this calendar month asked all but the encroachment of using the default option setting 'Admit Google Exhibit Network' introduced in 2018 for search campaigns on Google Ads.

"We compete with many others in the industry and give people granular controls over how their information is used to personalize ads and limit the sharing of personal data to safeguard people's privacy," a Google spokeswoman said.

The Commission aforementioned the questionnaires are percentage of its investigation into Google's data usage.

"This investigation covers all services of Google, including digital advertising and the ad tech chain," the EU competitor enforcer aforementioned on Wednesday.

The EU too wants to get it on if advertisers incur rebates when they enjoyment Google intermediaries which give up advertisers or media agencies to purchase advertizement stock-taking from many sources.

The questionnaire also asks whether the power to access code Google's YouTube is laced to the excerption of an mediator.

It asked if Google's integrating in 2018 of its online ad manner of speaking whole DoubleClick wedged advertisers as easily as whatsoever impending impingement from its design to phase angle forbidden third-political party cookies on the Chrome browser by the terminate of 2022.

Advertisers take until Friday to answer to the questionnaire, which was first-class honours degree reported on by Pol.

($1 = 0.8259 euros) (Coverage by Foo Yun Chee; Editing by Horse parsley Smith)