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The Science Of Memorable Brand Names  

The Science Of Memorable Brand Names

When creating a name for a new product, service or firm, the number one rule is to make that new brand name memorable.

The reason is clear: In case your buyer cannot bear in mind the name of your product, the chances that she or he will search it out - a lot less recommend it to another person - are slim to none. Forgettable names are valueless. Memorable names are worthless.

The bad news is that almost all firms ignore this rule and end up with product names that are about as memorable as a yesterday's lunch. The nice news is that you do not have to settle for a forgettable name. Creating memorable names is less complicated than you think.

All you must do is take the next crash course in Nameonics - the science of memorable model names.

Nameonics (sure, I am a word geek, and sure, I made that name as much as make this article more memorable) combines "name" with "mnemonics." As you might recall from English class, mnemonics are linguistic units which are kind of like memory aids that make information easier to remember.

Listed here are six fundamental Nameonics you should use to make the model names you create more memorable:


Like catchy jingles, names that rhyme usually stick in a person's head whether they need it to or not. Rhyming works in multi-part names like Crunch 'n Munch and in shorter names like YouTube. Different examples of rhyming embody Mellow Yellow, Lean Delicacies, and Reese's Pieces.


The human brain is hardwired to answer and store visual imagery. That's why names that evoke a vivid image like BlackBerry, Jaguar, or Hush Puppies are so easy to remember. So when naming your new product, you should definitely think in pictures as well as words.


Alliteration is likely one of the most common mnemonic devices. To create an alliteration, start each word in the name with the identical letter or sound. Bed, Bathtub & Past is an alliteration. Different examples include Coca-Cola, Spic and Span, and Krispy Kreme.


A neologism is a newly invented word like Google or Wii. Neologisms will be created by respelling an present word. Google is a respelling of the mathematics time period "googol". You may also make a neologism by combining two words. Snapple is a mixture of "snap" and "apple."


Buzz, bang, and thump are all onomatopoeia - words that sound like what they stand for. Model name examples of onomatopoeia embody Whoosh Mobile, Meow Mix, and KaBoom Energy Drink. Strive adding some oomph to your names with onomatopoeia.


Want your new product to generate a Bunch-O-Enterprise? Then a haplology may be just the ticket. To create a haplology simply take a three-word phrase and abbreviate the one in the middle. Examples embody Toys "R" Us, Bug-B-Gone, and Land O'Lakes.

This Ain't Rocket Science

Nameonics is one science that doesn't require an advanced degree to practice. Anybody can use rhyming, imagery and different simple Nameonic strategies to make their model name stand out from the competition and stick in the customer's memory bank. Give it a try. You've got received nothing to lose however a boring, hard-to-bear in mind name.

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